As a business, one of your major goals is to ultimately increase your reach and land clients. Whether you’re an entrepreneur, run a start-up, have an SMB, or operate an eCommerce store, chances are, you want to elevate your brand, have that competitive edge, and beat the competition.
Well, one of the most effective ways to achieve this is by having a professional web design. Being the first point of contact that prospective clients have with your brand, your website plays a major role. In fact, statistics have shown that 75% of your brand’s credibility and impression on likely prospects come from your web design.
So let’s take a look at some of the ways that having the right web design can help improve your brand and ultimately help you scale.
5 Ways Web Design Will Help You Grow Your Brand
Gone are the days when traditional marketing strategies took the forefront when promoting a business. In this modern age, digital marketing now reigns supreme and can be an extremely powerful tool for improving your business’ reach.
As a business today, you should know that your website is the heart of your digital marketing strategy, hence the need to have a competent web design team like Globalgraphics.co.uk to help you achieve your ultimate goals.
That being said, let’s take a look at 5 ways a professional web designer can bring life to your digital marketing strategy and ultimately elevate your brand.
As a business, your website is the first thing a prospective client will come across; hence, you’ll want your website to plant a good and lasting impression on their minds.
If your website looks bland, cluttered, or outdated, people would naturally assume that its contents are of the same quality. It’s very unlikely that they would hang around to know what you have to offer.
However, if you enlist the help of professionals, and have your website designed with a professional quality, individuals are likely going to put their trust in your brand as they would view you as an authority in your field.
There’s a way aesthetics engages the mind and subconsciously improves a person’s impression of you. The same applies to your website. With a beautiful design, you can build a lasting impression and increase your chances of landing prospective clients.
Improved Search Rankings
While your website may be just the thing your target audience needs, it wouldn’t matter if they are unable to find it. One of the ways web design helps solve this is through search engine optimization (SEO).
Although there are many things that go into SEO and help improve rankings; however, one of the most important factors is a well-designed website. This is because your website’s design can help reduce bounce rates and improve retention time.
These are metrics that the search engine uses to determine if your website is worthy to be ranked higher or not. Having a clean, mobile-friendly design that can help users find the information they need will ultimately boost your website’s favourability in the eyes of the search engine.
The speed of your website is one of the things that can make or break your brand. If your website is slow and unresponsive, it would reflect on your brand image as people would instinctively deem your brand as unreliable.
One of the seemingly unlikely factors that affect website speed the most is your web design. This is why it’s so important to invest in a competent web design team like Globalgraphics.co.uk that would help you design your website to not only be aesthetic, but also effective.
Moreover, your website’s speed also has a significant impact because, if your website is slow, people would quickly leave, and you would not only lose prospective clients, but also rank lower on search engines.
Better Brand Perception
You want your brand to be ultimately perceived in a good light. This is possibly one of the most powerful ways of securing clients and elevating your business. Web design can help you achieve this through the power of storytelling.
Using the right colours, fonts, style, and theme, professional web designers are adept at weaving story together with your brand and helping prospects connect with you on a personal level. This would ultimately grant you a loyal client base.
As a brand that people should look up to, it’s necessary for your website to give the best user experience possible. Your website shouldn’t be convoluted with too much or too little information that wouldn’t help people achieve anything. If this happens, then you can be sure that people will leave your website just as soon as they come.
This would not only affect your brand image, setting you up as untrustworthy, but it’ll also reduce search rankings as your bounce rate would increase. To avoid all these, you need a good web design team that can help you get your structure your website to provide a smooth experience to your target audience.
In the end, how your website performs would be dependent on how best your prospects experience your brand through your website.
As simple as it may sound, having an excellent web design can help your business escape the rat race and set you up for a brighter future. It all begins with the quality of what you’re giving to your prospects and how they perceive you.
The first step you need to take is to tackle your brand’s first point of contact which is your website. Invest in a professional and reputable web design company like Globalgraphics.co.uk and see how your business enters into its next level.