Are you looking to start marketing your business on Instagram but aren’t sure where to begin? Or maybe you’ve been using Instagram for a while but haven’t seen the results you were hoping for.
Regardless of your experience level, this blog post will provide you with essential tips for creating successful Instagram campaigns. So, whether you’re just starting out or need a refresher course, keep reading for some helpful advice!
Influencers and Growth Services
If there is one way to market your business on Instagram and reach many users, it’s by using influencers. Influencers are people who use a social media platform and have amassed quite a large following on specific social media platforms.
The size of your business will determine the type of influencer to use since some have relatively large followings, and others have mega followings. The biggest benefit of using an Instagram influencer is having access to an audience and the ability to extend your reach.
Besides this, you can take advantage of growth services that focus on Instagram marketing. Many of these growth services specialize in organic Instagram growth, which means they’ll control your Instagram account and engage with users for you. Other growth services might also use Instagram bots, which basically make it seem like your account is popular. It adds social proof, which is useful because the more popular an Instagram account is, the more likely people are to follow it.
Hashtags and User-Generated Content
The next thing that you absolutely have to do when using Instagram as a business is to use hashtags when you post. Hashtags are phrases or words that precede the pound symbol and are used to group content together. They can reach new audiences, make your content more discoverable and target an audience.
For instance, if your business is repairing cars, you would use hashtags such as #VehiclesOfInstagram, #CarsOfInstagram, #RepairingCars, #VintageCars, and others. All of these hashtags are related to car repair and would be of interest to people who like cars.
More than this, hashtags are necessary if you want to take advantage of user-generated content. User-generated content is content that your followers have produced that you are posting on your account. This adds social proof to your account and saves you from creating content yourself.
Don’t Just Market
One of the most important tips for businesses using Instagram is that you should not solely market your product or service. Many people who use Instagram use it for entertainment purposes, so the last thing they want is to see advertisements. Nothing is entertaining about an Instagram account that only posts advertisements about its products or services.
So, if you truly want to succeed on Instagram as a business and build your account, you will need to create entertaining or educational content. One of the primary reasons for this is because engagement is one of the key metrics of the Instagram algorithm, and creating entertaining content is one way to increase engagement. Basically, if your account is creating engagement, Instagram will assume that your content is popular.
Finally, the last thing you should do if you’re using Instagram as a business is to perform analytics as often as possible to determine how well your account is doing. The only way to perform analytics on Instagram is if you have a business or creator’s account, so make sure to set that up as soon as possible.
You need to use analytics because it gives you a breakdown of which content you post is popular and which is not. This means that you’ll have the advantage of knowing what type of content to continue posting, at least for the time being, and what content is a waste of time. More than this, you’ll be able to find out which hashtags are reaching the widest audience and what impressions certain posts have over others.