Get ready Cardiff is about to get sexy, the Lounge store opens Friday 10th May 2024.  

Lounge, the premium destination for luxurious lingerie and comfortable apparel, is thrilled to announce the opening of its newest store in Cardiff’s largest shopping centre, St David’s.  

Spanning an impressive 1,248 square feet, this new Lounge location marks the fifth store for the brand, following the successful openings in London, Manchester, Leeds and Bristol in 2023. Positioned to deliver a revolutionary shopping experience, the Cardiff store will embody a modern, luxury aesthetic and offer innovative features that will redefine the way women shop for underwear and apparel.  

You will be able to discover Lounge’s bestsellers and new collections in store: Underwear, Intimates, Apparel, Swim and Sleep. Plus, if you find something you love online that’s not currently available in store you can receive free express delivery to your home.  

Here’s what to expect at the Cardiff store:  

  • Assisted Shopping: Lounge’s attentive team will cater to your every need, fetching your desired size and style while you browse. 
  • Bra Fitting Innovation: Discover your perfect fit in just five minutes with Lounge’s state-of-the-art fitting rooms. Book an appointment with a Fit Expert or experience an interactive video tutorial. 
  • Next-Level Customer Service: Lounge’s dedicated team, known as “Loungers,” will ensure that every customer leaves the store feeling empowered, comfortable, and sexy. 
  • Wall-To-Wall Luxury: From flattering lighting to modern decor, the Cardiff store promises an unparalleled shopping environment that exudes sophistication and quality. 
  • Breastfeeding Safe Space: For mothers seeking privacy and comfort, Lounge provides dedicated private areas within the store for breastfeeding or settling their little ones. 
  • Elevated Gift Bags: Elevate your gift-giving game with Lounge’s premium gift bags, complete with signature white tissue paper wrapping. Treat yourself or a loved one to a touch of luxury. 

Mel Marsden, Founder of Lounge, commented: “To be able to launch another store so quickly into this year after the success of opening our first four in 2023 is incredible. The feedback we’ve received from our customers since our initial openings has made us confident in our continued rollout, and we’re so happy to have a location in Wales. It’s our mission to empower women to feel sexy and comfortable in everything that they are, and being able to do this in person is key for our next stage of growth.”  

Helen Morgan, Centre Director at St David’s Cardiff, said: “We’re excited to welcome Lounge to our brand line-up here at St David’s, and we’re delighted the brand has chosen St David’s for its first Welsh store. Our guests are sure to enjoy Lounge’s luxurious range.” 

The grand opening of the Cardiff store will commence at 9:30 AM at St David’s Shopping Centre.