CROWDS gathered to celebrate the beginning of what’s set to be another busy season at a leading family-run holiday park in Rhyl.
Party in the Park, a free event hosted by the fifth-generation tourism group Lyons Holiday Parks, drew crowds of hundreds to their flagship site, Lyons Robin Hood, on Saturday.
The spectacular event, aimed at the park’s 1,000+ static holiday home owners and visiting holidaymakers, follows on from the victory of last year’s festival which was a roaring success.
The initial Party in the Park festival held in August 2021 was the first of its kind for the region, offering keen tourists and Rhyl regulars the chance to party, drink, and dance for the first time as lockdown restrictions eased.
This April, event organiser Martin Mugglestone – who’s acclaims include ? – said hosting the festival without limitations and government guidelines was a “breath of fresh air.”
He said: “Despite the record-breaking success seen across the tourism and hospitality industries last season, there were so many rules and regulations to take into account. We tried our utmost to deliver a memorable experience to our guests throughout the 2021 peak season, but organising this year’s festival was our first proper glimpse at ‘normality’ following an unprecedented couple of years.
Beth Hughes, PR Executive for Lyons Holiday Parks, said: “We noticed that our guests were much more relaxed this time around, and that there was a lot less confusion, questions and tension about rules such as face coverings, one-way systems for toilets, and of course, the social distancing rules.
“Watching the hundreds of partygoers dance together, hug and even get their faces painted was the lift we all needed. There’s so many variables causing worries in the world at the moment, so for us to host something so fun and work together as a team to deliver a smash-hit success of a festival, and to watch guests enjoying themselves without a care in the world, was exactly what we wanted and needed to see.”
Having gone from strength to strength since last summer, Party in the Park now represents the exciting progress Lyons Holiday Parks’ entertainment and hospitality teams are making.
Martin added: “Now we’ve witnessed ourselves just how popular these festivals can be, there’s definitely scope for bigger events at our other 14 holiday parks not just on the coast, but in the countryside too. We’ve certainly noticed that people want to be outside, want to dance and sing along like they used to before the pandemic, and there’s definitely plans on the horizon to deliver similarly exciting events to locals and holidaymakers alike over the next couple of years.”
Accommodating the staycation boom’s influx of guests and tourists is of utmost importance to the Lyons group, who are committed to nurturing North Wales’ reputation as a thriving, fresh and popular tourist destination.
Joseph Lyons Mound, company director, said: “The 2022 season is well underway, and things are looking very busy over the next few months. For the past 100 years, we feel we’ve done everything we can to help promote North Wales as a fantastic family holiday destination, and guest experience is at the heart of all we do.
“This month, we celebrated the launch of our Coast Bar at Lyons Robin Hood, which has gone down a treat with guests and owners – especially over the bank holiday Easter weekend and during peak times.”
The Coast Bar, located next to the iconic Pirate Island Crazy Golf Course by the entrance to the park, was built solely to accommodate the customer ‘spill over’ and ensure guests and owners could enjoy the on-park entertainment schedule and refreshments.
Joseph added: “The more guests we welcome, the more footfall our local economy sees, which is why we’re always keen to expand our portfolio and develop our facilities. The more facilities we open and the more guests we welcome, the more employees we need – not just behind our bars when it opens, but from construction support to suppliers and trades. It’s a glorious cycle, and we’re always looking at how we can improve our parks, strengthen our workforce, and boost our local economy.”
The next Party in the Park festival will take place on Saturday, August 27th at Lyons Robin Hood from 12pm.