Swansea Building Society Strengthens Advisor Network via Finance Advice Club Alliance

Richard Miles, Swansea Building Society's Head of Savings Marketing / Area Manager East.

Richard Miles, Swansea Building Society's Head of Savings Marketing / Area Manager East.

Swansea Building Society has strengthened its advisor network by forming a strategic alliance with Finance Advice Club (FAC), a leading whole-of-market network for Mortgages, Loans, and Protection. This partnership enables Swansea Building Society to accept mortgage applications from FAC-affiliated advisors, thereby providing clients with a wider range of financial products and professional advice.

This partnership strengthens Swansea Building Society’s position in the market and reinforces its dedication to delivering exceptional service and support to customers. Dedicated to prioritising client needs and delivering exceptional service, Finance Advice Club brings a wealth of expertise and resources to the collaboration.

With a strong emphasis on compliance and training, Finance Advice Club offers full compliance support to all advisors and appointed representatives, ensuring a safe and worry-free environment for all stakeholders. Extensive and in-depth training provided by FAC equips advisors to deliver the best possible service to clients while continuously improving themselves professionally.

Established in 1923, Swansea Building Society – with offices in Swansea, Mumbles, Carmarthen and Cowbridge – is one of only three remaining mutual building societies in Wales and the only one with its headquarters in South West Wales. The Society’s latest figures have shown it achieved record double digit growth in its total assets, mortgages, savings and capital. As of December 31, 2023, it had total assets in excess of £607 million.

Richard Miles, Swansea Building Society’s Head of Savings & Marketing / Area Manager East, said:

“We are delighted to join forces with Finance Advice Club to extend our reach and better serve our customers. This collaboration aligns with our commitment to providing tailored financial solutions and exceptional service. By partnering with FAC, we can broaden our network of advisors and offer our customers even greater choice and convenience.”

Matt Cassar, Managing Director of Finance Advice Group, added:

“We are thrilled to welcome Swansea Building Society to our network of trusted partners. This collaboration represents a fantastic opportunity for both parties to leverage their strengths and deliver enhanced value to clients. By working together, we can provide advisors with access to a diverse range of mortgage, loan, and protection products, empowering them to better meet the evolving needs of their customers.”