Swansea flooring specialist celebrates 10th anniversary with expansion & new brand

A Swansea-based flooring group has launched its first store under the newly created brand, Simply Flooring, with the support of Lloyds Bank Commercial Banking.

Simply Flooring Swansea, located on Mill Street in Gowerton, will serve both residential and commercial sectors, retailing a comprehensive range of wood, carpet, vinyl and laminate flooring.

The expansion, which comes in the group’s 10th anniversary year, has been supported by a six-figure funding package from Lloyds Bank to acquire the new Gowerton premises.

The group has a long-standing relationship with Lloyds Bank after the bank helped it acquire its 5,000 sq ft warehousing facility in Hafod in 2016. The latest round of funding forms part of the bank’s £1.1billion pledge of support for Welsh businesses this year.

James Mather, director and owner of Simply Flooring, said:

“The launch of Simply Flooring represents a significant expansion for our group and one we’ve been working towards for a number of years. Working with Lloyds Bank by our side, the growth of our existing flooring business in Swansea has given us every confidence of hitting the ground running as we look to expand our reach locally.

“We’ve developed a hugely positive relationship with the bank over the last five years. Its latest round of support has been invaluable and, crucially, enabled us to invest our own capital in modernising and refurbishing the new store in preparation for launch.”

Damian Robbins, relationship manager at Lloyds Bank Commercial Banking, said:

“With generations of flooring retail experience behind James and his family, the group stands in good stead as it celebrates its 10th anniversary. Supporting ambitious and entrepreneurial businesses is a key part of our commitment to help Britain prosper and the launch of this new brand is a great example of that plan in action.

“With a strong client base already in place – ranging from landlords and developers to homeowners – I look forward to this new venture maturing as it targets a successful first year of trading.”