Visa invites independent businesses of Wales to recreate festive ad for the chance to win prime time advertising slot

GRAYLING PR Visa’s Christmas campaign. Pete Hall from Halls of Llandaff in Cardiff, 8.11.2019

Visa’s Christmas campaign is supporting the UK’s independent retailers for a second year. In a rallying cry to UK shoppers, the campaign is encouraging people to switch their focus from what they are buying to where they are buying, urging shoppers to show their local high streets some love this Christmas and beyond.

Building on the success of last year’s creative, which saw high street businesses organically create their own festive copycat adverts, this year the campaign features a nationwide competition.

Independent retailers up and down the country are invited to join the campaign by recreating the Christmas advert and showing why Where You Shop Matters to their own high streets. The copycat adverts will be independently judged with the overall winning advert airing in a prime-time television advertising slot in the run-up to Christmas for millions to see. By giving a high street a national advertising slot, Visa wants to inspire people up and down the country to visit their own high streets and shop locally this Christmas and beyond.

Jeni Mundy, Managing Director, UK & Ireland, Visa commented: 

“We’re thrilled to put the spotlight on independent businesses through our Christmas campaign. We want to ensure independent businesses are recognised and visited by their local communities, so we are rallying Wales’ shoppers to show their local high street some love this Christmas and beyond.”

“High streets and independent retailers are at the heart of communities across the UK and we’re delighted to be able to give them the recognition they deserve through our Christmas campaign. Now we’re inviting Wales’ independent shopkeepers to recreate our advert for a chance to appear in a primetime advertising spot and show the nation why Where You Shop Matters!”

The competition is now open to all independent retailers across the UK. Those looking to enter can head to should head to and follow the steps and guidance on the website including.

Entry is simple and to ensure competition compliance, all videos should be:

  • Shot landscape
  • Shot on a smartphone manufactured no earlier than 2010
  • Shot to the Visa 2019 advert soundtrack – Queen, Somebody to Love – however voices should be audible over background music
  • Shot in the daytime for best quality footage
  • Shared publicly using the @VisaUK handle and #WhereYouShopMatters on Twitter and/or Instagram

The competition will close at 23:59 GMT on the 1st December 2019, terms & conditions apply.