Digital Marketing is one of the most well-explored and successful mediums for businesses to promote their products and services today. The strategies therein revolve around identifying the target audience, converting them into your customers, and building lasting relationships with them to enhance brand equity.
From established businesses to small scale and online businesses, digital marketing plays a vital role in boosting sales and leads for all. It is also relatively more creative, effective, and seamless as compared to traditional marketing.
Formulating a strategy to make the best use of digital channels can be frustrating and time-consuming, considering the vast range of options available today in the digital world. Especially as this space keeps evolving, it is difficult to keep track of the latest marketing techniques.
Therefore, here is a list of the most used and successful strategies you can explore to promote your online business.
1. Conduct Proper Analysis of Your Target Audience
Determining the population your business wants to target is imperative. Not just zeroing down to the exact segment but also conducting thorough research about the best way to reach a specific group of people forms an integral part of digital marketing.
For instance, if your target audience is between the ages of 18-30, then it is advisable to promote your business through social media platforms.
If your business is focused on targeting a more refined group, say, entrepreneurs, then the most suitable medium would be email marketing or pay-per-click advertising, which is based on users’ browsing history.
If your business is a marketplace for beauty products, then the female population might be your target audience, and in this case, Google ads, specific content promotion through product reviews, blogs, and videos can be a more effective approach for maximum lead generation.
2. Produce Engaging Blog Content
The ROI on content marketing has been impressive over the years. Content marketing generates 3x the number of leads as compared to traditional marketing while costing 62% less.
Particularly for online businesses, the inclusion of blogs leads to 61% of internet sales, because it’s easier to promote the content and eventually increase traffic to the website.
This often is converted into a purchase because blogs like product reviews and recommendations influence customers’ buying patterns and purchasing decisions. It would be fair to assume customers feel more confident to experiment once they learn of someone else’s positive experience with a product/service.
3. Use Business Accounts for Communication
For all brands – big or small, the impetus of digital marketing is the online presence on most social media platforms like Facebook, Twitter, Instagram, and now WhatsApp as well.
It is quite beneficial to cross-promote your profile on other platforms and use relationship-building to promote your account naturally.
Considering how handly platforms like Whatsapp are, personalized messages through these business accounts based on previous purchases, and the ability to stay connected with customers to share information about new products, promotional offers, and other campaigns ensure you capitalize on your existing customer base and build brand loyalty.
4. Differentiate Your Content
Creating differentiating content is vital in the online space to increase visibility and accentuate your brand.
Communication and brand building can be achieved in many creative ways like vlogs, infographics, and the use of different media, as well as creative techniques like animation, multimedia, etc.
Many tools that help you create unique content are available these days. For example, you can use an online video editor to create unique videos from templates and make short animated videos than traditional videos. You can also create unique infographics using a photo editor that can be seamlessly shared across platforms to promote your business.
5. Create A More Interactive and Creative Website
Your business website should ideally reflect your best work. For example, you could mention your most successful projects, positive customer feedback, number of products sold/services rendered, your bestselling products, etc., in the relevant sections.
Your website must also be simple to use. Ensure that you make it mobile-friendly, enable chatbots, and include social media handles as well as your contact information. You can go a step ahead by adding interactive videos to improve users’ website experience.
6. Strengthen Your SEO Game
69% of marketers invested in SEO in 2021, and this is the reason why:
SEO, when done correctly and in conjunction with other marketing techniques, can help your company achieve higher rankings and appear on the first page of Google search results.
And, given that Google’s first page receives 95% of all web traffic, while other pages receive 5% or even less, you need your content to rank as high as possible.
While using keywords is the most common technique, there are multiple other ways to go about this, including targeting featured snippets, optimizing page titles, and using short descriptions URLs. Using a mix of internal and external links and optimizing graphics also contributes to strengthening your SEO game.
7. Leverage Social Media
The subject of how vital social media is for business growth has been discussed widely since its inception on several platforms.
Well, here’s how you can get your social media game right!
- Choose your platform based on your goals, target audience, and bandwidth
- Set more specific and strategic goals, such as increasing your following by 20% or publishing 2X more per month to improve visibility
- Use the analytics provided by each site to observe which posts receive the most engagement and if you’re gaining more followers. Also, remember to monitor responses to your posts.
8. Improve Your Email Marketing Strategy
Email marketing has been consistently used for a very long time, and for a good reason. It regularly outperforms all the other marketing channels when it comes to interacting with prospects, nurturing them, and converting them into customers.
Efforts around carefully curating your list of target buyers can fetch positive results. You need to ensure that your list is not old or redundant but well researched and based on the buying patterns of customers. This helps you optimize your emails for the highest open rates and click-through rates (CTR).
It would also be a good idea to invest in automating the process of nurturing your leads and turning prospects into customers.
9. Opt for Multimedia Marketing
An online business can successfully engage with customers and position itself for success by incorporating several marketing touchpoints. You can leverage multimedia marketing to this end.
Multimedia marketing involves integrating various forms of media to reach your target demographic and establish brand recognition. Digital advertising, digital marketing, social media, re-marketing, branded content, print media, direct mail, television, etc., are all integrated into this approach.
10. Make Use of Free Promotional Tools
Online business owners can come up with a zero investment marketing stack. Many tools like Google Analytics, design tools, website optimization tools, and SEO and CRM systems are all available free of cost to formulate a robust digital marketing strategy.
If you spend time constructing complete buyer personas to determine your audience’s demands and focus on providing high-quality online content to attract and convert them, you would likely see substantial results within the first six months.
Make sure you leverage online platforms and have an integrated approach towards promotion to derive impressive results.