With recent studies suggesting the video technology sector is now worth more than 3 billion dollars worldwide in 2022, experts are constantly looking for niches and ways into the industry.

Pointing to the COVID-19 pandemic is an often used tactic by analysts when they are looking to rationalise the boom in the video technology sector in recent years.

Inevitably, the more connected world in which people now live has seen more people than ever before become familiar with the workings of video technology.

However, pointing to the pandemic alone as the sole factor in the exponential growth is perhaps flawed and in smaller economies such as Wales, the impact of video technology is still being felt.

One of the central reasons as to why video technology has become so integral to daily life is the number of sectors in which it spans.

National security and data are essential in all countries, and advanced video technology can assist greatly in protecting the nation’s interests.

The complex world of deep faking is one of the biggest threats to society currently, and efforts are being made within the video technology industry to maintain the status quo in Wales and beyond.

Beyond this, the virtual reality sphere is becoming more heavily used within society and video technology plays a huge part in that too.

In spheres such as construction and architecture, virtual reality is taking a real hold – enabling clients to envision the future in the most realistic way possible.

The more connected world in which society operates is now more heavily reliant on social media consumption, again a massive protagonist in the video technology market.

Content creation and delivery are key on social media, and cutting-edge video technology companies are central to the output of media across Wales and further afield.

All of this is made possible through the innovations being made in the world of video technology, and the impact of this seemingly knows no bounds.

Finding a reliable video software provider can be tricky and will often depend on the budget or aspiration of the user.

There are plenty of free video editing tools on the market, which are easily accessible and with a few minutes of tinkering around, can be very easy to use.

Applications such as Movavi, Lightworks and NCH provide a video editing services where users can easily create and develop videos, depending on their individual needs.

In most cases, simply creating a video is not enough and a smart video editing service, users are able to customise their output, by adding text to their video app.
Being a seasoned video editor is not essential, but with demand increasing across a range of sectors, it is becoming a prerequisite for many different roles, as the video technology industry continues to boom.